Engaging Storytelling That Inspires
Action.
© 2019 - 2026
CHROMA
Creative
Content & Marketing Co.
2026 Reel
This body of work reflects the kind of focused storytelling we love—crafted for brands that value clarity, beauty, and impact. From institutions and healthcare to nonprofits and lifestyle brands, each project shows how we translate vision into visual language. Every frame is intentional. Every story is built to last.
Strategic thinking meets powerful storytelling to create content that breaks through. We specialize in high-end story driven content & brand strategy..
100's
Projects
100+
BRANDS
20+
Industries
15+
Years of expertise
Selected work.
Discover how we have helped inspire audiences through high-end visual storytelling.
Lumea Skincare
"Forest for the Trees" began as a proposed training video and evolved into a full-length documentary commissioned by the Tennessee Department of Health in partnership with Dr. Kelly Moore and the Strong Brain Institute. Today, it’s used nationwide to train medical professionals to approach pregnancy and substance use disorder with greater empathy.
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PRODUCER
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AeroTech
We partnered with "The Bourbon Guy" to help launch a premium brand centered on high-end bourbon tasting experiences. From brand identity to visual storytelling, the goal was to create a refined, confident presence that matched the craft and hospitality of the events themselves.
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PRODUCER
EDITOR
PHOTOGRAPHER
Commissioned by the Appalachian RC&D, this project transformed an in-person "Winter Field School" into a virtual training course. Filmed across Appalachia, the series highlights farmers and practitioners sharing real-world knowledge rooted in place and practice.
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PRODUCER
EDITOR
Mova Fitness
This film is one of fifteen produced in partnership with East Tennessee State University as part of the award-winning "Go Beyond" campaign. Each piece tells the story of how ETSU equips students to move beyond the classroom and into meaningful, real-world work.
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Vetra Fashion
This project included the production of eleven videos for Milligan University and Emmanuel Christian Seminary, featuring full campus tours and supporting content. Together, the films were designed to clearly communicate each institution’s identity, experience, and sense of place.
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PRODUCER
EDITOR
Strategy-Led Creative, Not Just Production
Discover our range of services designed to help brands tell their story.
Brand Strategy
Many clients come to Chroma with a specific need—a campaign, a website, a video, or a launch. But what often begins as a single deliverable quickly expands into deeper brand work. We don’t just execute assets; we help shape the voice behind them, the tone that carries them, and the strategy that makes them coherent across every touchpoint.
Video
Great video doesn’t start with a camera—it starts with a story. At Chroma, every production begins by clarifying the message, the audience, and the emotional arc. The visuals exist to serve the narrative, not distract from it.
From brand films and commercials to documentaries, social content, we craft cinematic visuals that reinforce meaning, build trust, and move people to action. Every frame, cut, and sound choice is intentional—designed to elevate your story and make it resonate long after the video ends.
We don’t just make videos that look good. We create films that feel something—and make your audience feel it too.
Photo
Our photography is crafted to support a larger story. Every image is captured with a specific purpose—designed to fit seamlessly into campaigns, websites, social content, and brand systems.
We focus on producing cohesive, on-brand visuals that feel natural, elevated, and intentional. The result is imagery that doesn’t just look good—it strengthens your message and works in harmony with the rest of your creative.
Creative & Design
We develop creative that brings strategy to life—across branding, campaigns, web, and content. Sometimes that means designing in-house; other times it means sourcing and directing specialized partners to meet more niche needs.
Either way, we stay hands-on throughout the process, ensuring the work stays aligned with your brand, your goals, and the broader creative vision. The result is thoughtful, cohesive design—without the friction of managing multiple vendors.
(ABOUT)
5/5
About Jordy
Jordy Whetsell’s foundation in storytelling was shaped in the world of Christian ministry, where stories aren’t told to sell, but to inspire, clarify truth, and invite transformation. That grounding carries directly into his work today—approaching marketing not as persuasion, but as alignment. By understanding people, purpose, and message first, each project is built to resonate authentically, connect emotionally, and move audiences toward meaningful action.
(Clients)
Trusted by Leading Brands
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(Our process)
Our process absorbs your brand DNA, working like an in-house team that delivers seamlessly together.
(01)
Discovery & Strategy
We begin by diving deep into your brand — understanding your goals, audience, and market position. This stage is all about alignment. We identify what makes you different and set a clear direction for measurable growth.
(02)
Creative Execution
We translate strategy into creative — crafting visuals, messaging, and experiences that bring your brand to life. This phase focuses on momentum. We execute with intention, refine through feedback, and deliver assets built for impact consistently.
(03)
More Than a "Project"
We don’t approach our work as one-off projects, but as long-term partnerships. We invest in your growth, anticipate future needs, and stay aligned over time—becoming a trusted creative ally that evolves with your brand and scales.
All the details, explained
What services do you offer?
We offer creative direction, consulting, video production, photography, web development, and brand design—delivering strategy, compelling visuals, and execution that supports campaigns, builds consistency, and strengthens brand growth.
How do you start working with new clients?
We begin with a discovery call to understand your business, audience, and objectives. From there, we develop a customized strategy and project timeline that fits your needs.
Do you work with all industries?
We work across a wide range of industries, partnering with brands that value strong storytelling, thoughtful strategy, and high-quality creative—no matter the market, size, or stage of growth.
What makes Jordy | Chroma different from other agencies?
Chroma goes beyond execution. We immerse ourselves in your brand, think strategically, and operate like an in-house creative partner—delivering cohesive work that feels intentional, aligned, and inspires viewers to action.
Can you manage ongoing marketing for our brand?
Yes. We support ongoing marketing through long-term partnerships—providing consistent creative, strategy, and execution to keep your brand active, aligned, and growing over time.
